While branding and advertising by giving away free items to current and potential customers is hardly a new idea it has a long history filled with success and some not so notable attempts as well. Advertising and branding works that is hard to dispute and promotional items are great and inexpensive advertising tools. However the type of item chosen as a promotional tool has a direct bearing on how effective the campaign is. Promotional keyrings are potentially one of the more valuable and long lived promotional items available for businesses on a budget.

It is accepted that keeping your business name in front of current and potential customers will produce results. Even current customers benefit from branding because when they need your product or service your name is right there in the forefront of their minds because they see it daily. Of course all that need be done is choose the right item to bear the company name and while a candy with the company logo might be sweet, it won’t be around nearly as long as a useful item like a keyring.

Advertising though vital is also constrained by a budget just as every other aspect of a business’ operations is. While it is best to try and keep expenses down when choosing promotional items it is also important that the item be durable to last and keep doing its job. A keyring is useful and it will also usually see a lot of mistreatment as it will be tossed into handbags, desk drawers or dropped on the ground on occasion so it needs to be well made in order to get the best results.

Keys are something every person uses almost every day and most people have more than one set of keys and rings to hold them. The keyring used to hold the office keys and filing cabinet keys may well see a lot of use in one day. The more often a promo item is used, the more often the company name will be seen.

While a business manager might give away the promotional pen they just received or that new glass with a competitor’s logo they are unlikely to give away a keyring especially if it is already in use. That means that it is more likely that your targeted audience will keep the promotional keyring than perhaps other items. The more targeted advertising is the more effective it has proven to be.

Promotional items should be attractive as well as useful and the company name or logo easily seen. With a keyring an enameled logo may last longer than a cheap thin coat of paint. A well made ring might continue to be used for years and advertise for your business all that time.

The list of items which have been used for promotional purposes can go on forever, but the most successful items are those which are useful, attractive and durable. Some items might be effective but too expensive to be practical, the keyring however is both affordable and durable. The keyring will likely be around long after other items are broken or worn and discarded.

When choosing a company to order promotional items from it is important to bear in mind that the larger the order the smaller the price per item will be. Even the smaller companies can benefit from bulk prices as keyrings are unlikely to go out of style soon. While the expense might be greater for a small business to order in bulk the rewards can also be great.