Printed promotional pens are certainly an excellent addition to any marketing strategy. They are very good at allowing you to advertise your products and services and business in general to a wide population. The design of your pens can be personal and customised or generic, depending upon your budget. If you are aiming to create and distribute promotional pens for your business, consider some of these tips.

Your first port of call will be to consider the specific budget that you want to use for this specific part of your marketing strategy. Whenever you start off with any marketing ploy it is important that you research the industry averages and find out how much anything is likely to cost. Think about your own specific requirements and set your budget based on this.

Make sure that you look at the prices of different pens that are common within the industry. It might be that you can find single pens for tiny costs per pen, or you may be able to buy boxes of pens for a more significant investment. Consider what is the most economically viable method for you and then stick with it.

Think about what sort of printing you want to do on the pens as well. Here you will have two choices between using pad printed pens or laser engraved pens. Pad printed pens will usually be cheaper and will last just as long, but if you have laser engraved pens these will likely to be more impressive but will be a little bit more expensive.

Also think about the type of design that you want to add to the pen as well. You may want to add on your company logo, your company motto, contact information such as e-mail addresses or phone numbers, and anything else. Make sure that you mix all of this into the overall marketing strategy of your company.

It is also important for you to specify what sort of colour print you want to have in the pen. Are you going to go with basic black print, or will you incorporate your corporate colours into the pens that you distribute? Again, this should fit in with your personal company strategy.

All in all, it is always a good idea to make sure that you look around and gather a few different quotes from a number of different companies. This will allow you to identify the best price within your budget.