Most every established business is sporting some kind of promotional polo shirts. The reason is simple. The shirts provide uniforms for both men and women at a reasonable cost. And, the addition of a company logo to the shirt lets the world know the business is established. But with so many companies following the trend, how can you best use these typical shirts to better build your business?

Actually, businesses have used polo shirts for years. It may seem that the only new thing to do with them might be to change colors annually. But there is actually much more.

You might consider changing necklines to include those that flatter women, if your company is woman owned or has a high percentage of women workers. Though women have worn shirts designed for men for years, now there are polo shirts available with attractive necklines. Professional women will appreciate the change.

Change the location of your company logo for a new look. Usually placed on your upper left chest, the logo is an important advertising tool. But companies are able to place the logo elsewhere. Doing so may attract new attention to your business.

Ask the shirt company about changing the direction of your company name from horizontal to vertical. For many fashion forward shirts, this interesting trend makes for a fresh new look. If you are ready to move away from the typical, then try this idea.

Consider having the shirt company design complementary graphics to adorn your existing logo. Often they will have skilled artists who can embellish your logo with eye catching, yet appropriate additions that will bring a new look to your shirts. You might also consider having your own employees do the artwork.

If your shirts have typically had your company logo silk screened in the past, think about paying the extra expense to have them embroidered the next time. Embroidery adds an extra dimension of professionalism that is well worth the price. If you add embroidery to a high quality shirt, it will last for a long time.

Some polo shirts are available in nice material blends that allow for cool and comfortable wear. Checking for material content when shopping for shirts is a must. You will want to buy the fabrics that will help to keep everyone that wears your shirts as comfortable as possible.

If you prefer 100 percent cotton, then those are also available. They are great if your company is going green and wants to keep the shirts moving along that line too. You might even market your business as focusing on going green right down to the shirts on your backs.

Active workers may appreciate having polo shirts in fabrics that are designed to wick moisture away from the skin. These microfiber blends are great for that. Or if your weather permits, you may wish to outfit your workers in long sleeve shirts. The longer sleeves are a great place to have your business name embroidered. Placing your logo along the sleeve is quite fashionable for promotional polo shirts these days. Making any of these changes just may be the next best tool for building your business.