Useful promotional products require very little or no effort to encourage customers to use. It is for this reason that when considering what promotional product to purchase it is often a good idea to consider the utility of the product before making your choice. Though novelty also plays a role, it is likely to wear off relatively quickly which is why novelty is likely the most important characteristic of an item to consider when purchasing promotional products. If a customer finds an item useful they will use it until it breaks, which gives you a higher return of investment.
The favorite promotional product by far is the ubiquitous gel or ink pen. Before performing daily tasks such as writing down the week’s grocery list, jotting some quick voice mail notes, or filling out forms, the first thing most people do is to reach for a pen. And the most common pen that tends to make its way into homes for such purposes is the promotional gel or ink pen. Picked up from the bank while making a deposit or from office of their local business, these pens are not only the most useful but one of the easiest products for consumers to adopt into their everyday lives without much effort on the business’s part. The low cost these items combined with their utility makes pens one of the best promotional products.
Another very useful promotional product is the promotional calculator. When balancing their checkbook, calculating the price of a purchase, or counting calories, customers easily reach for promotional calculators. The brand of the company will be passively and frequently noticed and the customer will likely be influenced to consider the brand the next time they decide to make a purchase of your product.
Plastic drink bottles are another good choice for a promotional product. Useful during any season, these are an especially good choice for the summer season to allow consumers to relieve their heat-induced thirst. Consumers are likely to take these to their places of work, home and even to the gym, giving your brand maximum exposure per dollar.
Keeping track of one’s keys during a long and busy day can sometimes be a challenge. That is why keychains are another excellent choice for a promotional product; customers may use your branded keychain for years in order to stay organized.
Perhaps one of the most long-lasting and useful products of all is the promotional bag. Sports bags, backpacks, and professional or business bags are all very popular promotional items due their high utility and durability. These will be carried to customers’ work places, to conferences, the gym, sporting events, schools and in public to provide elevation of your brand’s visibility.
These following promotional items including pens, calculators, plastic drink bottles, key chains and bags are some of the most useful products to the consumer, providing the highest visibility of your brand name and some of the longest-lasting delivery of advertisement per dollar. If you are looking for products that will stand up to the test of time and use, these are the promotional products to choose.
