Printed promotional pens are an excellent way to very broadly and widely advertise and market your business and your products and services. They can be as personalised and as customised as you want them to be or can simply be very generic – generally this will depend upon your budget. When you are looking to create promotional pens for your company, consider these tips on how to do so.

The first thing that you will have to do is create a specific budget for the creation and distribution of the pens. Before you even start considering the type of options that you will have, it is crucial that you understand how much everything is likely to cost. As such, conduct some research into the market to find out what sort of budget you may need to set.

After doing this you should compare the different prices and options that you have. Pens can range from single prices for each one, all the way up to prices for an entire box. Make sure you choose pens that suit the look you are going for and the budget that you have set.

Think about the type of printing you want on the pens. Would you like laser engraved pens or printed pens? Prnting will simply print the logo and any other information that you want onto the surface of the pen. However, an engraved pen will actually contain the information engraved onto the surface of the pen itself, which will certainly enhance the appearance.

Once you have done this you need to design the pen. Think about your different marketing methods here and always incorporate your logo onto the pen. Try to add a catchy logo or your business motto onto the pen as well. Essentially, work your own marketing plan into the promotions and make sure that they are in line with the specific business you are running.

Of course, as well as deciding upon the specific design of the pen itself, you will also need to consider the colour of the print. Are you going to simply go for black print, blue print, or a PMS colours? Again, think about the specific marketing strategy that you employ, and incorporate suitable colours to this.

All in all, once you have considered all of these things make sure that you shop around for the best rates that you can find. Negotiate as best you can with various different companies in order to fit as much as you possibly can into the budget you set.